Apple business strategy essays

 Apple's factories must be able to reconfigure for new products very quickly because of the fast life cycles (New Product Flexibility). The factories must be able to increase production from pilot to maximum demand quickly because of the initial promotions and short life-cycles (volume flexibility). If the factory cannot produce it probably has lost sales. Since sales forecasts are notoriously inaccurate and new product forecasts even more so, the factory must be prepared for a landslide, a fizzle and anything in between. Then, as the product life cycle nears its end, the factory must be able to decrease production and prepare for the next new product. 

Apple’s hardware-software integration strategy eliminates this problem. Because Apple controls the iPhone’s hardware and software, they can guarantee that users can access operating system updates immediately and that the hardware characteristics are uniform across the entire platform. For developers, this means if their application is on the App Store, every iPhone user can use their application, and for users, this means if an application is available on the store, they can use it. 4 They do not have to worry whether their iPhone is stuck with an outdated version of the operating system, or whether their hardware is incompatible with the application. They just use it.

On a related iPhone X note, expect to see a collision between two of the X attributes that Apple stressed the most: the new wireless charging capabilities and the new phone being all glass. The phone's higher percentage of glass is going to make having a high-end phone case even more critical. But customer service representatives for the largest maker of iPhone protection cases, Otterbox, are telling customers that some of its most protective cases will significantly slow down wireless charging times. (Obviously, the case doesn't impact plugged-in charging times.)

This year Apple not only released the usual limited number of iPhones but of those there were three colour variants of the iPhone 5s. The gold colour was extremely limited in supply making it a talking point and creating a demand even within the subset who were lucky enough to get an iPhone before they sold out. Furthermore, Apple restricted SIM free iPhone sales to themselves. So, as things stand, mobile providers in the UK are not allowed to sell PayG iPhones. This means that anyone on a SIM only contract or will need to visit their nearest Apple store if they want a new iPhone.

Apple business strategy essays

apple business strategy essays

This year Apple not only released the usual limited number of iPhones but of those there were three colour variants of the iPhone 5s. The gold colour was extremely limited in supply making it a talking point and creating a demand even within the subset who were lucky enough to get an iPhone before they sold out. Furthermore, Apple restricted SIM free iPhone sales to themselves. So, as things stand, mobile providers in the UK are not allowed to sell PayG iPhones. This means that anyone on a SIM only contract or will need to visit their nearest Apple store if they want a new iPhone.

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