On October 12, 2005, Apple once again restricted sales of the eMac to educational institutions and returned to its "E is for Education" marketing plan that had been attached to the product from the original restriction to education buyers. The company re-implemented this restrictive measure for unspecified reasons. Some analysts believe Apple wanted to force the general public to purchase the more expensive Mac mini or iMac which had higher profit margins. Also, the eMac was the only CRT display product left in Apple's lineup which made it somewhat bulky compared to new offerings which had compact form factors due to LCD screens. The falling cost of LCD displays would also gradually bring down the prices of the iMac G5 . However, the eMac was still available for sale to the general public through some third-party retailer websites.