More often than not, clients don't really know exactly what they need, and their true pain points may not be reflected in the RFP. Take time before responding to understand the client's core business, the primary challenges of its competitors, and who that business's other suppliers and partners may be. Ask yourself what the driving force behind the request may be -- if you can solve a problem rather than just provide a piece of equipment, you will move to the head of the line. Anticipate what the customer wants today and what he is likely to want next year, and plan out different scenarios before writing your proposal.
Writing a good proposal is a critical skill in many occupations, from school to business management to geology. The goal of a proposal is to gain support for your plan by informing the appropriate people. Your ideas or suggestions are more likely to be approved if you can communicate them in a clear, concise, engaging manner. Knowing how to write a persuasive, captivating proposal is essential for success in many fields. There are several types of proposals, such as science proposals and book proposals, but the same basic guidelines apply for all of them.