Customer satisfaction (or customer delight or loyalty or whatever words you use) is incredibly important to the health of a business. If your customers are unhappy, they’ll leave, and no business can survive and compete long term with a serious churn problem.
This guide has defined customer satisfaction as well as given you ways to measure it. It has also given you ideas to increase customer satisfaction. But it’s just a start. Now it’s on you to implement these measurement strategies and customer satisfaction programs. It’s up to you to iterate and even innovate in the area of customer satisfaction.
Your business growth depends on it .