A strong article will commingle the pertinent facts with references to personal experience, and use anecdotes to illustrate the author’s key points. Quotations from other experts involved also add to the article’s depth. Please obtain quotes and add perspective from as broad a mix of countries as possible, in recognition of the international nature of the Journal readership. The use of references and/or endnotes is strongly encouraged, as they increase the relevance and significance of an article and increase its relevance to the industry’s general body of knowledge. The author is responsible for obtaining any necessary permission for quoted or borrowed material.