The Demand subscale (element at which people reveal their musts and shoulds) suggests that Filipino women need to reach certain expectations according to their culture. A high score in this subscale suggests that Filipino women, compared to US women strive more to reach expectations set forth by their society as a result from a collectivist point of view. Almost every society has prescribed roles that women and men are expected to satisfy, however the strictness of these standards vary across cultural societies. In the Filipino culture, individuals that belong to the society are expected to respect and conform to the rules of the society as exactly as possible. Deviating from the accepted norms and social roles brings forth unforgiving criticisms not just from the society at large, but by one's own immediate family as well. A traditional Filipino family is not usually inclined to being tolerant to issues and practices foreign to them, as they believe that everyone should behave according to what is widely accepted. Thus, the process of acculturating to a new culture that has some aspects that conflict with the Filipino culture can be very perplexing and stressful to Filipino women striving to develop positive attitudes toward the process. An example question from this subscale was "I must have a child to be fulfilled"; Filipinos are expected to be capable of building a family and both generations (mother vs. daughter) must reach this expectation as their society and past generations expects them to. This idealized notion of womanhood is for a woman to think of her family (collective vs. individual) (Agbayani-Siewert, 1994) as mentioned came from most of the Oriental culture's belief of collectivism vs. individualism.