The emergence of "new media" and "social media" -- it has all looked fairly revolutionary, the beginning of something entirely new. But, when you step back and consider it, these innovations mark perhaps just an acceleration of a trend that began long ago -- one that Marshall McLuhan , the famed communication theorist, first outlined in the 1960s. The vintage clip above gives you a feel for this, and McLuhan himself appears at around the 2:45 minute mark. As you watch this video, you start to realize how prescient McLuhan was, and how social media is almost the logical fulfillment of the trend he saw emerging.
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